Ecommerce growth

Jumia sought the best partner for their Black Friday November campaigns and found it in Tuko Digital. Our collaboration resulted in a significant surge in Black Friday sales for Jumia, showcasing the effectiveness of our strategies.


 Jumia is Uganda’s top online shopping spot, it has brought the entire shopping universe right to your fingertips. it is not just an online store; it is your ally in discovering the finest online sales, premium offers, captivating deals, and unparalleled discounts

The challenge

Jumia faced the challenge of maximizing Black Friday sales amidst intense competition and market saturation. They sought Tuko Digital to devise strategies that would cut through the noise, drive increased visibility, and ultimately boost sales during this crucial promotional period.


Services Used:

Business impact

The collaboration between Jumia and Tuko Digital had a profound business impact, particularly evident in the substantial growth during critical periods like Black Friday. Tuko Digital’s strategic approach resulted in heightened brand visibility, increased customer engagement, and a significant surge in sales for Jumia.


Organic transactions increased


Organic conversion rate improved


Increase new users from organic traffic

Esteemed digital marketing solutions

As part of our partnership, Jumia has the advantage of having a dedicated Tuko Digital account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Jumia has expressed their satisfaction with our collaboration, saying,

“Tuko Digital transformed our Black Friday campaigns. Their strategic prowess and innovative approach led to unprecedented sales growth. We commend Tuko Digital for their invaluable partnership and outstanding results.”

For Jumia, we put together a robust digital strategy that includes:

+40 %


236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions

Transform your online presence with Tuko Digital!